论文部分内容阅读
旅游业的发展能够有效地推动社会的发展,促进区域经济的增长。旅游目的地营销应积极适应互联网时代新媒体技术的发展以应对旅游市场的激烈竞争。本文分析了旅游目的地营销的意义和特征,并对新媒体营销进行了全面的分析,探究了旅游目的地营销中新媒体营销的传播效应,及新媒体营销策略,以期对旅游业的发展有一定的积极意义。
The development of tourism can effectively promote the development of society and promote the growth of regional economy. Travel destination marketing should actively adapt to the development of new media technology in the Internet era to cope with the fierce competition in the tourism market. This paper analyzes the significance and characteristics of tourism destination marketing, and a comprehensive analysis of new media marketing, explore the marketing effect of new media marketing in destination marketing, marketing strategies and new media, with a view to tourism development Some positive meaning.