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大众是目前在中国投资最多的跨国汽车公司,但是为了巩固现有的市场地位,它还要增加在这一地区的投资。据德国大众汽车集团2000年年度报告,从2001年至2005年,大众汽车集团的全球总投资额将达734亿美元(约6078亿元人民币)。其中59%将投资于德国,其余41%用于其它国家和地区。投资总额的三分之二将用于产品,包括扩大产品系列、促进技术革新、提高产品的舒适性等。根据2000年年度报告,非产品投资将用于德国大众汽车集团的全球制造厂以及发展电子商务。
Volkswagen is currently the most heavily invested multinational auto company in China, but it also wants to increase its investment in the region in order to consolidate its existing market position. According to the Volkswagen Group’s annual report for 2000, from 2001 to 2005, Volkswagen Group’s global investment will reach 73.4 billion U.S. dollars (about 607.8 billion yuan). 59% of them will invest in Germany and the remaining 41% in other countries. Two-thirds of the total investment will be spent on products, including expanding product lines, promoting technological innovation and improving product comfort. According to the 2000 annual report, non-product investment will be used for the German Volkswagen Group’s global manufacturing plant and the development of e-commerce.