本文概述了旅游纪念品作为旅游产品的重要组成部分在旅游经济中的重要作用,分析了现阶段湘西旅游纪念品所存在的问题,从传统图形的设计出发,提出了传统图形该如何应用到现代旅游纪念品中,开发出了具有湘西地域特色的旅游纪念品。 This paper summarizes the important role of tourist souvenirs in tourism economy as an important part of tourism products and analyzes the existing problems of tourist souvenirs in western Hunan at this stage. From the design of traditional graphics, this article proposes how traditional graphics should be applied to modern tourist souvenirs In the development of a tourist souvenir with Xiangxi regional characteristics.