论文部分内容阅读
传统上,自动化产品的价格是基于带有目标毛利润和净利润系数的制造成本。显然,要想在与中国和其他接受较低利润国家的竞争中取得成功,有必要制订新的定价模式。全球价格差异当今世界有三种商业/技术模式:美国企业开发的产品有百分之六十至百分之七十的毛利率,收入增长目标为1至10亿美元。美国的投资根本不适用于市场规模和利润较小的产品。由于这一原因,在美国开发的产品更为复杂,主要针对大型市场,这些市场可以证明高投资和随后的高开销是合理的。
Traditionally, the price of automation products is based on manufacturing costs with a target gross profit and net profit margin. Obviously, in order to succeed in competition with China and other countries that accept lower profits, it is necessary to formulate new pricing models. Global Differences in Price There are three business / technology models in the world today: products developed by U.S. businesses have gross profit margins of 60% to 70% and revenue growth targets of 1 to 1 billion U.S. dollars. U.S. investment does not apply at all to markets with smaller markets and smaller profits. For this reason, products developed in the United States are more complex and target large markets that justify high investment and consequent high costs.