季节性旅游是旅游活动最突出的特征,季节性旅游带来的淡旺季的差异是旅游活动的最大问题。本文从杭州西湖景区入手,分析杭州西湖季节性旅游的利处和弊端,通过分析研究提出相应的改革对策,既引导旺季游客多向分流、控制接待人数,加大保护力度、规范行业管理,保证服务质量,旨在提高趋利避害,促使杭州西湖景区季节性旅游朝着更健康更合理的方向发展,也可为国内其他旅游景点起到示范作用。旅游业目前是我国的第三大产业,随着经济水平的不断 Seasonal tourism is the most prominent feature of tourism activities, seasonal tourism brought about the difference between the peak season is the biggest issue of tourism activities. This article starts from Hangzhou West Lake Scenic Area and analyzes the advantages and disadvantages of the seasonal tourism in West Lake in Hangzhou. By analyzing and studying the corresponding reform measures, it not only guides the diversion of tourists during peak seasons, but also controls the reception numbers, intensifies the protection, standardizes the industry management, guarantees The quality of service is designed to increase profit and avoid disadvantages and promote the seasonal tourism in Hangzhou West Lake towards a healthier and more reasonable direction. It can also play an exemplary role for other domestic tourist attractions. Tourism is currently China’s third largest industry, with the continuous economic level