当前很多人都在大谈特谈融合、媒介融合等概念,但是却对融合的本质缺乏清醒的认识,导致南辕北辙、离题千里,笔者就结合自身的研究和实践体会谈谈融合的本质、媒介之间能否融合以及融合的主体三个问题。融合的本质是产业融合首先,互联网技术带来了第三次工业革命和第四次传播革命,打破了产业之间的界限,产业之间的界限开始模糊,融合才开始真正出现,因此,融合的前提是互联网技术的快速发展打破了既有的产业边界。其次,融合的本质是产业融合。产业界限打破之后,不同的产业开始高速融合成新的产业蓝海,形成新的商业模式。例如,信息产业、IT业和传媒业开始融合成信息服务业,旅游业、房地产业和文化产业融合成休 At present, many people are talking about the concept of fusion and media fusion. However, the lack of a clear understanding of the nature of the integration leads to radical contradictions and problems. The author will talk about the essence of integration in light of his own research and practice. Between the integration and integration of the main three issues. The essence of convergence is industrial integration First of all, Internet technology brought about the third industrial revolution and the fourth communication revolution, broke the boundaries between industries, the boundaries between industries began to blur, and convergence began to really emerge. Therefore, integration The premise is the rapid development of Internet technology to break the existing industrial boundaries. Second, the essence of integration is industrial integration. After the industrial boundaries have been broken, different industries have begun to merge rapidly into a new blue ocean of industries, forming a new business model. For example, information industry, IT industry and media industry have started to merge into information service industry, tourism industry, real estate industry and culture industry into a holiday