近一段时期,家电与电脑“联姻”的话题在电脑业和家电业内被炒得沸沸扬扬。报刊杂志不遗余力的推波助澜和几位国内家电“巨头”引人注目地介入了个人电脑大市场,无疑使得这一话题更加引人注目。特别是当几家大公司推出了外观酷似VCD的个人电脑后,一时间曾因操作复杂而拒不少消费者于千里之外的电脑变为人人皆可用的家电似乎已是指日可待。 不过在体验过几款这些让人耳目一新的“家电电脑”（我们暂且这么称呼）后,非常强烈的感觉与其说是惊喜,不如说让人大失所望。因为这些电脑与家电的关系也就仅仅是“形似”而已！尽管在某些方面,比如播放VCD的确是简便易行,然而消费者们花几千甚至上万元购买这样一台机器显然不仅仅会满足于方便地播放VCD。甚至,即使加上方便的文字处理功能,多数消费者们也不会心满意足。因为,在广告大肆渲染和媒介大力宣传的今天,电脑可在多媒体领域内大显身手的观念无疑早已深深地扎根于许多消费者的意识之中。 In the recent period, the topic of “marriage” between household appliances and computers has been stirred up in the computer industry and home appliance industry. Newspapers and magazines spared no effort to help and several domestic appliances “giant” attracted attention to the personal computer market, which undoubtedly made the topic even more compelling. In particular, when several large companies launched PCs with appearances resembling VCDs, it seemed that the home appliances that could not be used by many consumers for a long time had been rejected due to complicated operations. However, after experiencing several of these refreshing “home appliances computers” (we call it the time), the feeling of being very strong is not so much a surprise as people are disappointed. Because the relationship between these computers and home appliances is only “like shape” only! Although in some respects, such as playing VCDs, is really easy, consumers who spend thousands or even tens of thousands to purchase such a machine are obviously not only satisfied with playing VCDs conveniently. Even if you add convenient word processing, most consumers will not be satisfied. Because, in today’s ad-shadow rendering and media publicity, the notion that computers can play in the multimedia field is undoubtedly deeply rooted in the consciousness of many consumers.