本文是对北京皮鞋市场的综合分析。作者通过对北京几十家大型商场的调查、研究，站在经营者的角度，从消费者、商场、生产者三个层次透视了北京皮鞋消费市场的现状。对１９９８年北京皮鞋销售的特点及发展趋势进行了理性的分析，为制鞋生产企业制定营销策略提供了一定的参考。 This article is a comprehensive analysis of Beijing leather shoes market. By investigating and researching dozens of large-scale shopping malls in Beijing and standing on the managers’ perspective, the author looks into the current situation of Beijing’s leather shoes consumer market from three levels: consumers, malls and producers. This paper makes a rational analysis of the characteristics and development trend of Beijing leather shoes sales in 1998 and provides some reference for the shoe manufacturing enterprises to formulate marketing strategies.