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招贴广告的设计过程是一个将创意视觉化﹑符码化的过程,思维根据设计意象对视觉元素进行挑选﹑变换﹑组合,将视觉元素进行有机的关联﹑编码,使之形成特定的符号系统。本文主要对招贴广告中手绘图形的构图进行研究,希望能够通过对手绘图形的总结,为其在招贴广告中的应用带来一定的影响作用。
Placard advertising design process is a creative visualization of code, the process of thinking based on the design of the visual elements of visual selection, transformation, combination, the visual elements of the organic association, coding, so that the formation of a specific symbol system. This paper mainly studies the composition of the hand-drawn graphics in the billboard advertisements, hoping to bring some effects on the application of the billboard advertisements through the summary of hand-drawn graphics.