近年来，随着我国经济体制改革的不断深入，现代企业制度的逐步确立，企业文化建设已越来越受到企业的重视。在科学技术高度发达，竞争日益激烈的现代社会，企业文化建设的成败，关系到一个企业的生存和发展。可以说．企业管理者只注重抓产品和营销业务是不够的，还应注意建设 In recent years, with the deepening of China’s economic reform and the gradual establishment of a modern enterprise system, the construction of enterprise culture has drawn more and more attention from enterprises. In modern society where science and technology are highly developed and increasingly competitive, the success or failure of building enterprise culture has an impact on the survival and development of an enterprise. It can be said. It is not enough for enterprise managers to pay attention to product and marketing, but also pay attention to the construction