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随着中国电影市场票房破百亿,中国电影业市场化程度也在不断加深,其中的一个重要标志,就是电影产业链条的迅速发展。近年来,上影集团在总裁任仲伦的领导下,在制片方面,根据主创实力和风险制约,谨慎突破;在市场终端竭尽全力,快速发展,确保了上影集团这几年企业效益的大幅增长,打造了华语电影产业从终端逆流而上的另一种模式。
With the box office billions of billions accumulated in the Chinese movie market, the market-oriented degree of the Chinese movie industry is also deepening. An important symbol of this is the rapid development of the movie industry chain. In recent years, under the leadership of President Ren Zhonglun, Shanghai Film Group has made cautious breakthroughs in filmmaking based on creative strength and risk control. It has made every effort and rapid development in the market to ensure the substantial growth of the corporate benefits of the Shanghai Film Group in recent years , To create a Chinese movie industry upstream from the terminal on the other model.