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本文分析阐述了目前营销专业综合实训的难点和面临的主要问题,提出了“仿真/博弈实训”+“项目/任务实训”综合实训模式。
This paper analyzes and explains the difficulties and problems faced by the current marketing professional comprehensive training, and puts forward the integrated practical training mode of “simulation / game training” + “project / task training”.