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在上一期的人字拖全球文化之旅中,我们深度游览了Havaianas的发源地——巴西。而在本期,具有巴西基因的Havaianas人字拖则将放眼全球,带领我们一起见识巴西精神和各国文化的完美结合。首先,让我们来回顾一下Havaianas是如何走出国门的。法国进口商在1998年法国世界杯时,将Havaianas带入了奢侈品市场,从而导致了Havaianas的出口量飙涨。在当时,Havaianas的定位是和顶尖品牌如Lacoste、Gaultier和来自Dior的John Galliano并驾齐驱的。但其真正意义上的人字拖出口是在
In the last issue of the Flip Flop global cultural tour, we visited the birthplace of Havaianas - Brazil. In the current period, the Havaianas flip flops with Brazilian genes will look to the world and lead us to experience the perfect combination of Brazilian spirit and national culture. First, let us review how Havaianas went abroad. French importers brought the Havaianas to the luxury market in the 1998 World Cup in France, which led to a surge in exports from Havaianas. At the time, Havaianas was positioned alongside top brands like Lacoste, Gaultier and John Galliano from Dior. But in its true sense, the flip flop export is