企业是社会经济、文化交往中最活跃的主体之一,具有开展公共外交的紧迫性和自身优势,应当是当代中国公共外交事业的中坚力量这是一个蝴蝶效应无处不在的时代。在全球化浪潮中,跨国交往主体日益多元化,政治、经济、文化等不同领域的事件互为因果,牵一发而动全身。国际关系的影响因素也变得复杂起来,除了由国家元首、政府首脑以及受命于中央政府的官员承担的政府外交,任何有机会参与对外交往的个人与组织都能够参与影响甚至缔造国际 Enterprises are one of the most active subjects in socio-economic and cultural exchanges. They have the urgency to carry out public diplomacy and their own advantages and should be the backbone of contemporary China’s public diplomacy. This is an era where the butterfly effect is ubiquitous. In the wave of globalization, the main body of transnational exchanges is becoming increasingly diversified. Events in different fields such as politics, economy and culture are interdependent and causal, leading to the rapid development of the whole body. The influencing factors of international relations have also become complicated. Except for the government diplomacy assumed by heads of state and government and officials appointed by the Central Government, any individual or organization that has the opportunity to participate in foreign affairs can participate in influencing and even creating international