现象: 从2002年开始,上海文广集团整合后的所有媒体开始严格控制广告价格,折扣不得低于7折。2003年起,北京台的广告价也控制在7折以上,湖南卫视坚持不往5折以下降,这些做法取得了一定成效。各卫视的刊例价相差不大,但各自的收视份额相差很大,造成很多电视台定价高,而有的电视台定价就显得低。央视市场研究公司曾参照各卫星电视台的刊例价与 Phenomenon: From 2002 onwards, all media after the integration of Shanghai Media Group began to strictly control the advertising prices, the discount shall not be less than 30% off. Since 2003, the price of advertisements in Beijing and Taiwan has also been controlled at more than 30%, and Hunan Satellite TV has insisted on not going down by 50%. These measures have yielded some success. The prices of various TV shows are not much different, but their respective share of ratings varies greatly, causing many TV stations to be priced at a high price, whereas some TV stations are getting lower prices. CCTV market research company has made reference to the case of each satellite TV station price and