本文在攀西地区旅游产品资源及包装现状的基础之上,详尽分析了旅游产品包装设计策略。提出在旅游产品包装设计中运用攀西民族工艺技术、突出旅游产品的地域民族个性特色、采用便捷式、系列化包装,并结合民族品牌的塑造提升旅游产品包装形象力,传承民族文化,推动地方产业。 Based on the present situation of tourism product resources and packaging in Panxi area, this paper analyzes in detail the design strategy of tourism product packaging. Put forward the use of Panxi ethnic technology in tourism product packaging design, highlighting the regional ethnic characteristics of tourism products, the use of convenient, serialized packaging, combined with national brand building to enhance the image of tourism product packaging, heritage of national culture, to promote local industry.