市场营销学是市场营销专业必学的专业课之一,也是市场营销专业学生入门的专业课。市场营销学是20世纪发源于美国的一门专门研究企业营销活动规律的科学,是商品经济高度发展的产物。在它产 Marketing is one of the specialized courses that must be learned in marketing, and is also a specialized course for students majoring in marketing. Marketing science is a science originated from the United States in the 20th century that specializes in the law of marketing activities of enterprises and is a product of highly developed commodity economy. In its production