金秋时节,正是硕果累累的季节。回望2013年-2014年这一阶段中国报刊广告业的发展变化,许多人都禁不住发出了“洞中方七日,世上已千年”的感慨。重压激发的是责任与使命,逆境激发出更多的灵感与智慧,困难催生了更好的办法和举措。尽管报刊业市场仍处于低迷、下行态势,发展亦面临着巨大挑战和变数,但我们的报刊广告人依然审时度势,千方百计把握时机,奋力作为。经营业绩增长预期的调整、经营模式的转换、增长方式的变革,让业界同仁辛勤耕耘播下的种子,结出了来之不易的丰硕果实。在经济环境趋紧、广告市场空间不断被挤压的情 Fall season, it is fruitful season. Looking back at the development and changes in the Chinese newspaper and periodical advertising industry during 2013-2014, many people could not help but send out the feeling that “the Chinese side of the cave has seven days and the world has already reached a thousand years.” Stress is inspired by the responsibility and mission, adversity inspire more inspiration and wisdom, the difficulties gave birth to better ways and measures. Although the newspapers and periodicals industry is still in a downturn, the downward trend and great challenges and variables in its development, our newspaper and periodicals advertisers are still assessing the situation and try their best to seize the opportunity and work hard. The adjustment of operating performance growth expectation, the transformation of business model and the change of growth mode have enabled the industry colleagues to work hard to sow the seeds they have sown and have achieved hard-won fruitful results. In the tightening economic environment, advertising market space has been squeezed situation