本文通过以承德避暑山庄及周围寺庙的景点为依托,研发带有承德民俗文化的小手工艺旅游纪念品,通过旅游纪念品的外观设计,赋予其浓厚的承德地区独有的文化底蕴与内涵,使其成为具有鲜明的地域性旅游纪念品,从而推动承德旅游市场的快速发展。 Based on the Chengde Mountain Resort and the surrounding temples, this paper develops a handicrafts tourist souvenir with Chengde folk culture and gives it a unique cultural connotation and connotation through the design of tourism memorabilia. With distinctive regional tourist souvenirs, so as to promote the rapid development of Chengde tourism market.