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大众传媒是南疆地区维吾尔农村了解外面世界的重要信息窗口。本文基于对于南疆地区一个维吾尔村庄的田野调查,试图较完整地描述该村庄的大众传媒形态和媒介生活图景。调查结果表明,“Y村”的大众传媒形态存在“电视独大”“报纸受众有限”、广播和电影也深受村民喜欢的媒介局面。研究南疆维吾尔农村大众传媒形态和村民媒介生活状态是准确把握南疆维吾尔农村大众传播的特征,进一步优化南疆维吾尔农村信息传播形态方面具有意义。
The mass media is an important window for information about the outside world in Uighur rural areas in southern Xinjiang. Based on a field survey of a Uyghur village in southern Xinjiang, this article tries to describe the mass media and media life of the village more completely. The survey results show that the “mass media” in “Y village” has “television dominance” and “limited newspaper audience.” Broadcasting and film are also favored by villagers. Studying the state of rural mass media and villagers’ media life in Uyghurs in southern Xinjiang is the key to accurately grasping the features of rural mass communication in Uyghurs in southern Xinjiang and further optimizing the informational forms of rural Uyghurs in southern Xinjiang.