论文部分内容阅读
吉林大学文学院广告学系,创建于1994年,是国家教育部直属的重点综合性大学中较早的广告教学于科研基地。拥有一支文理结合、多学科交叉的教师队伍和较先进的教学设备。授课方向上强调文理渗透,注重人文素质教育和外语、计算机水平的提高,强化专业基础理论、基本知识和专业技能的学习,特别注重对学生创造能力的培养。其学生以广告策划、创意、设计、文案写作和综合管理能力见长,富于创新意识。现有在校生450余人。专职教师13人,其中教授1人、副教授3人,讲师5人,博士3人,几届毕业生已得到广泛的社会认可,做出了突出成绩,为吉林大学广告学专业创出了品牌,赢得了良好的声誉。
College of Liberal Arts, Jilin University, Department of Advertising, founded in 1994, the Ministry of Education is directly under the key integrated university in the earlier advertising teaching in scientific research base. Have a combination of science and technology, multi-disciplinary teachers and more advanced teaching equipment. Teaching emphasis on the direction of the infiltration of science and technology, focusing on the humanistic quality of education and foreign language, computer level to enhance and strengthen professional basic theory, basic knowledge and professional skills, with particular emphasis on the cultivation of students’ ability to create. Its students to advertising planning, creativity, design, copywriting and comprehensive management capabilities known, full of innovative ideas. More than 450 existing students. 13 full-time teachers, including 1 professor, 3 associate professors, 5 lecturers, 3 Ph.D., several graduates have been widely recognized by the community, made outstanding achievements in advertising for Jilin University professional to create a brand, Won a good reputation.