人类社会正从农业社会、工业社会逐渐过渡到服务社会;而随着网络经济和信息技术的迅速发展,服务的内涵与特点也开始发生根本性的变化,由原来规范化的、标准化的服务转变为个性化的、人性化的服务。个性化服务并不是现代人的新的创造,追溯到早期的市场,就已经有“手工定做”这种雏形,只不过这种手工定做在工业时代由于缺乏竞争力而被大规模的机械化、标准化的生产方式所取代。进入到工业经济社会,现代化大规模生产虽然在 With the rapid development of network economy and information technology, the connotation and characteristics of service have begun to change fundamentally. From the normalized and standardized service, the human society is gradually transformed into a social service. Personalized, personalized service. Personalized service is not the new creation of the modern people. Since the early days of the market, there has been a prototype of “customization by hand”, but this customization was mechanized on a large scale due to lack of competitiveness in the industrial age , Standardized production methods replaced. Into the industrial economy and society, although large-scale modern production