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随着买方市场的到来,消费者对商品多样化甚至个性化的需求,拉动了商品的多品种化。追求个性,“喜新厌旧”的消费心理使产品的生命周期变短了。企业、商家必须认识到,过计划经济年代,一个品种一年生产十几万件,一连生产十几年的轻松阶段早已过去,“多品种经济”时代已经到来。 针对当前的买方市场,“多、新、快、少”已成为产品占领市场的重要手段。 “多、新、快、少”指同一产品应开发多个品种,每个品种批量减少,品种追求新,上市的速度又要快,以求保“鲜”。相比而言,“多品种经济”下产品的耐用性
With the advent of the buyer’s market, the diversified and even personalized demands of consumers have driven the diversification of products. The pursuit of individuality, “happy new anorexia” consumer psychology of the product life cycle shorter. Enterprises and businesses must realize that the relaxed phase of producing more than 10 years in a planned year has long passed and the era of “multi-species economy” has arrived. For the current buyer’s market, “more, new, faster, less” has become an important means of product market occupation. “More, new, faster and less” means that more than one variety should be developed for the same product, each batch should be reduced in batches, the new varieties should be pursued, and the time to market should be faster, so as to ensure “freshness”. In contrast, the durability of the product under “multi-species economy.”