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在平板电脑出现前,电子书专用手持终端阅读器在中国市场具有一定的市场份额且销售收入较稳定,但以iPad为代表的平板电脑由于操作智能化、应用丰富对功能单一的终端阅读器造成冲击。本文从电子书出版现状、发展瓶颈、未来出路三个维度入手,探讨电子书出版业今后的发展方向。
Before the advent of the tablet PC, the dedicated handheld terminal reader for e-books had a certain market share in the Chinese market and the sales revenue was relatively stable. However, the tablet represented by the iPad, due to the intelligent operation and rich application, caused the terminal reader with a single function Impact. This essay begins with the current situation of e-book publishing, the bottleneck of development, and the way forward in the future, and discusses the future development direction of e-book publishing.