本课题从都市报产生的背景出发,从市场经济发展和城市化进程加剧的新时期入手,探讨都市报在我国现阶段报业发展中的特殊意义。都市报从诞生之日起就围绕着受众所关心的事情做文章,贴近他们的日常生活。因此以受众本位,在市场经济发展和我国城市化进程中逐渐形成,往往成为一个都市报取得不错收益,广受读者欢迎的关键要素。而新时期的受众群体更加复杂,再加上网络等新兴媒体的不断崛起,使得我们需要对受众的读报动机、兴趣、读报方式、满意度等方面做以具体分析,这样才能明确都市报办报的具体宗旨和定位。 Starting from the background of Metropolis, this topic starts with the new period of the development of market economy and urbanization, and discusses the special significance of Metropolis in the development of China’s newspaper at the present stage. Metropolitan newspaper from the date of birth around the audience care about things, make an issue, close to their daily lives. Therefore, based on the audience, the gradual formation of the market economy and the process of urbanization in our country has often become a key factor that has made the Metropolis Daily a good source of revenue and is widely welcomed by the readers. However, the audiences in the new era are more complicated. Coupled with the continuous rise of new media such as the Internet, we need to make specific analysis on audiences’ motivation, interest, way of reading newspapers, satisfaction and so on, The newspaper’s specific purpose and positioning.