论文部分内容阅读
从中国移动在2000年5月17日正式开通了短信服务以来,短信作为一种间接、私密、快捷、准确以及低成本的全新信息传播与沟通方式,在过去几年中已不知不觉地融入了我们的生活,并形成了一种独特的“短信经济”现象,而且由此而产生的娱乐新模式,例如资讯服务、短信交友和手机网游等都给我们的生活带来了更多灵活性和趣味性。SP行业行进到2005年已有近5个年头,从萌芽——尝试——爆发——混乱——规范——发展,正在逐渐走向成熟,如何在资源有限、竞争激烈、产品同质化严重和消费者愈加精明的生存环境
Since China Mobile officially launched its SMS service on May 17, 2000, SMS has become an indirect, intimate, quick, accurate and low-cost new way of information dissemination and communication that has unwittingly been incorporated into the past few years Our life and the formation of a unique “SMS economy ” phenomenon, and the resulting new modes of entertainment, such as information services, sms and mobile phone online games have brought more to our lives Flexibility and fun. SP industry has been in operation for nearly 5 years since 2005 and has gradually become mature from the buds, the trials, the outbreaks, the chaos, the norms, and the development. How to make the industries with limited resources, fierce competition, serious product homogeneity, Consumers more sophisticated living environment