论文部分内容阅读
陈雄伟,1971年出生,福建福州人,天生带着闽商敢闯敢拼的基因。1991年从香港学成归来之后,陈雄伟就在福州开始了创业之路。争做第一,开业当天凭创意营销一炮而红1996年10月18日,福州市第一家明视眼镜店开张大吉。“当时我做了一个创意,任何人把当天的指定报纸剪下四个角,就可以换价值58块钱的太阳镜。”谈到往事,陈雄伟不禁哈哈大笑。而这个标新立异的创意导致的结果是,开业
Chen Xiongwei, born in 1971, Fuzhou, Fujian, was born with Fujian merchants daring to fight gene. After returning from studying in Hong Kong in 1991, Chen Xiongwei started his career in Fuzhou. Strive to be the first, opening day with creative marketing fame and fortune October 18, 1996, Fuzhou City, the first optical shop opened as soon as possible. “When I made a creative idea, anyone cutting the four corners of the designated newspaper of the day would get $ 58 worth of sunglasses.” "When it comes to events, Chen Xiongwei can not help but laugh. The result of this unconventional idea is the opening