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中国移动从成立之时就占领了移动通信市场的半壁江山,但是电信重组之后使移动通信市场的格局发生了较大的变化。通过运用波特五力模型分析,笔者认为当今移动通信市场潜在进入者的竞争压力在短期较小,长期较大;替代品的竞争压力较大;购买者讨价还价能力较大;供应商讨价还价能力不大;来自行业内部自竞争者的压力较大。通过对中国移动进行SWOT分析,笔者认为中国移动当前应该采取成本领先战略、集中一点的战略。
Since the founding of the People’s Republic of China, China Mobile has occupied half of the mobile communications market, but the telecom restructuring has greatly changed the pattern of the mobile communications market. Through the analysis of Porter’s Five Forces model, I think the competitive pressures of potential entrants in the mobile communications market are smaller in the short term and longer term. Competition pressure on alternatives is greater. Buyers have greater bargaining power. Suppliers’ bargaining power is not strong. Large; pressure from competitors within the industry. By SWOT analysis of China Mobile, I believe that China Mobile should take the leading cost strategy, focus on the strategy.