美国 DDB 广告公司1996年设计的一则“吉姆内裤”广告,可谓颇具胆识,构思奇巧。画面中5位站在中央着西装革履、手捧高脚杯的男士,正与几位靓女谈笑风生,谈笑间一只无形的手早已从他们的胯间掠过,笔挺的西服下突兀露出质地考究、颜色鲜艳的三角内裤,令观赏者惊奇不已。仅仅撕破一层薄纸,就换来了令人难忘的视觉奇效,尽管吉姆内裤并非像其广告主题所说:“也许是世界上最好的内衣” The “Jim Panties” ad designed by DDB Advertising Corporation in 1996 was quite bold and conceived. In the picture, five men standing in suits and glasses and holding goblets in the center are chatting with several prostitutes. An invisible hand has long passed from their laps, and the sharp suits reveal their textures. Exquisite, brightly coloured triangle briefs surprised the viewer. Simply tearing a thin layer of paper will bring memorable visual wonders, even though Jim’s underwear is not as advertised as the subject: “Perhaps it’s the best underwear in the world”