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A·在人类历史上发生过两次重大的信息革命,一次是由于印刷术的发明带来了书籍的传播。另一次则是电视的出现,带来了更为广泛、更为迅捷和丰富的视听传播手段。电视文化是以视听形象和传播方式为其存在基础的,它的存在形态是屏幕和家庭观赏方式。一切用视听手段表述并经屏幕传送出来的文化信息都应属于电视文化的范围。对于电视文化的性质,因其接受者众多,所以一般专家都划定它为一种俗文化、大众文化。美国人温斯顿认为:“就电视本质而言,它并非书籍那种属于高雅传播媒介,而是大众化的。”乔治·吉勃纳也认
A. Two major information revolutions took place in human history, once due to the spread of books as a result of the invention of printing. The other is the advent of television, which has resulted in a broader, faster and richer means of audiovisual transmission. Television culture is based on audiovisual images and modes of communication, and its existence is the screen and home viewing mode. All the cultural information expressed by audio-visual means and transmitted through the screen should belong to the scope of television culture. For the nature of television culture, because of its many recipients, so most experts have designated it as a popular culture, popular culture. According to Winston, an American, “it is not about the nature of the television as an elegant media, but about the popularity of the television.” George Gibbon