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对陶氏来说,恐怕再也没有一个更好的平台能像奥运会那样来展示它的科技。毕竟,一场奥运就是一场商机。与其隐身在品牌商的背后,不如直接向世人传递科技如何改变体育竞技和人们的生活。2010年7月16日,陶氏正式成为2010年至2020年奥林匹克全球合作伙伴(TOP)及奥运会化学类官方合作伙伴,合约长达10年。它的到来出乎人们的意料,毕竟这是一家不直接面对个人消费者的化学科技类企业,而历届奥运会全球合作伙伴中,大多是像可口可乐这样专注于大众消费品的公司。陶氏参与奥运会自有其初衷。2016年正式任命为
For Dow, I am afraid there is never a better platform for demonstrating its technology as the Olympics did. After all, an Olympic Games is a business opportunity. Instead of stealth behind the brand, it is better to convey directly to the world how science and technology change sports and people’s lives. On July 16, 2010, Dow officially became the official partner of the Olympic Global Partnership (TOP) and the Olympic Games Chemistry from 2010 to 2020, with a contractual term of 10 years. Its arrival is beyond all expectations. After all, this is a chemical technology company that does not directly address individual consumers. Most of the global Olympic partners are Coca-Cola companies that focus on mass consumer products. Dow’s participation in the Olympic Games its own original intention. Officially appointed in 2016