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传媒界在平静中有转型,传媒的地域分化加剧,北上广、省级城市和地市级城市的竞争与合作,在经营绩效之外,更集中体现在气质和价值观层面。凡此种种,逼迫传媒人调整面向。微博诞生之前,网络媒体就已逐渐显示出其存在的价值,但令传统媒体感到侥幸的是,彼时的网媒形态仍与后者保持了清晰的界限,呈现出平行的发展关系。这一局面在Twitter初露端倪时
The media industry has been transformed in calm, with the geographical differentiation of media intensifying. The competition and cooperation between the cities in the north and the prefecture-level cities in north China are more concentrated in the aspects of temperament and values besides their business performance. All this, forcing the media people to adjust the face. Before the birth of Weibo, the online media gradually showed its value of existence. However, the traditional media was lucky enough that the network media situation of that time still maintained a clear boundary with the latter and showed a parallel development relationship. This situation first appeared in Twitter when clues