论文部分内容阅读
一、社区推广,小火炖鸡汤不同的营销行为有不同的市场使命,而社区推广所肩负的任务就是:与高空宣传相呼应,把高空广告说不清、说不透的宣传内容,采用主题活动、讲座、巡展等“地面方式”向消费者面对面地进行传达,从而构成整体造势中的重要一环。这种方式既可以提高产出投入比,也可以有效巩固和推动产品的销售。上海市场有许多知名的成功品牌,在整合营销中大量采用了社区推
First, community promotion, small fire stewed chicken soup Different marketing activities have different market mission, and community promotion is the task to be: Echo with high altitude, the high-altitude advertisements can not tell, unspeakable propaganda, using the theme Activities, lectures, exhibitions, etc. “ground mode ” to convey to consumers face to face, thus constituting an important part of the overall campaign. This approach can not only improve the input-output ratio, but also can effectively consolidate and promote product sales. There are many well-known success of the Shanghai market brand, a large number of integrated marketing push community