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近年来,互联网的迅猛发展,深刻改变着舆论生成方式和传播方式,改变着媒体格局和舆论生态。面对这一新变化,首钢矿业公司紧盯“二维码时代”风向标,发挥新媒体优势,构建以“资讯、文化、服务”三大功能为主旨的微信公众平台,为传统企业宣传思想工作开辟了全新阵地。把握新媒体的传播特点锁定用户人群找准定位新媒体因“传播速度快、覆盖面广、即时互动、灵活多样”等突出特点,使用范围广、影响深。新媒体的运用不是简单的嫁接和移植,将报纸从墙上撕下
In recent years, the rapid development of the Internet has profoundly changed the mode of media production and communication, and changed the media landscape and the media ecology. Faced with this new change, Shougang Mining Co., Ltd. has been keeping its eyes on the “two-dimensional code era” wind vane, giving full play to new media advantages and building a WeChat public platform based on the three major functions of “information, culture and service” Enterprise propaganda and ideological work opened up a whole new position. Grasp the spread of new media features lock the user population identify the positioning of new media because “spread fast, wide coverage, instant interaction, flexible and diverse ” and other salient features, the use of a wide range of deep impact. The use of new media is not a simple grafting and transplantation, the newspaper torn off the wall