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两岸开放大陆居民赴台旅游已经五年,庞大的客流量为台湾带来可观的经济收入。尽管旅游质量备受关注,客流量也时有波动,如2013年5月即下跌23%,损失近2 46亿新台币旅游收入,“观光拉警报”。[1]但开放大陆居民赴台旅游的政策仍值得肯定并推广。本文将在分析赴台旅游政策的基础上,从游客、旅游企业、目的地影响三个层面审视大陆居民赴台旅游的质量。
Mainland residents on both sides of the Strait have been traveling to Taiwan for five years. The huge passenger flow has brought considerable economic income to Taiwan. Despite the concern about the quality of tourism, passenger traffic also fluctuates from time to time. For example, it dropped by 23% in May 2013 and lost NT $ 246 billion in tourism revenue. [1] However, the policy of opening up mainland residents to Taiwan for tourism is still worthy of recognition and promotion. Based on the analysis of the tourism policies to Taiwan, this article examines the quality of Chinese tourism to Taiwan from the perspectives of tourists, tourism enterprises and destination.