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信息的价值取决于给使用者带来的收益,而同样的信息针对不同使用者的价值可能并不相同。信息产品的价格并不直接反映其价值,信息服务商往往以盈亏平衡的需要进行产品定价,而信息订户将其与认知价值进行比较,从而进行理性的购买决策。
The value of the information depends on the benefits to the user, and the same information may not be the same for different users. The price of information products does not directly reflect its value. Information service providers often conduct product pricing based on breakeven needs, and information subscribers compare them with cognitive value to make rational purchasing decisions.