以国际合作方式开拓机电产品市场是促进市场营销的一种趋势。船舶是国际性产品,主要船用设备的国际配套日趋扩大。近年来,通过国际合作开拓船用设备市场更是方兴未艾。 日元升值对日本船舶出口产生了负面影响,同时使日本船用设备的产值、进出口额都有明显下降。下降最为明显的是航海仪器和船用舾装件等。为了改变这种被动局面,日本船用配套业已采取相应对策。对策之一就是积极开展国际 The development of mechanical and electrical product markets through international cooperation is a trend that promotes marketing. Ships are international products, and the international support for major marine equipment is expanding day by day. In recent years, the development of the marine equipment market through international cooperation is in the ascendant. The appreciation of the yen has had a negative impact on the export of Japanese ships. At the same time, the output value and import and export volume of Japan’s marine equipment have dropped significantly. The most significant decline was in marine equipment and marine outfitting. In order to change this passive situation, Japan’s marine support industry has taken corresponding measures. One of the countermeasures is to actively carry out international