一、传媒的双重属性与结构性管啊在资本主义社会,传媒活动是一种商业活动,大部分传媒机构都是为大众提供信息和娱乐,从而获取商业利润的企业。从这一角度看,传媒机构提供的信息或娱乐,满足了人的知晓权,为社会大众进行合理判断提供了信息,这与其说是体现了民主的公共制度,倒不如说是传媒企业为创造利润而出售的一种商品。长期以来,许多学者都指出传媒具有双重属性(dual I. Dual Attributes and Structural Management of Media In capitalist society, media activities are a kind of commercial activity. Most media organizations are enterprises that provide information and entertainment to the general public to gain commercial profits. From this point of view, the information or entertainment provided by the media organizations satisfies people’s right to know and provides information for the public to make sound judgments. This is not so much a democratic public system as it is for media enterprises to create Profit and sell a commodity. For a long time, many scholars have pointed out that the media has double attributes