“入世”,给中国传统产业白酒业带来的挑战是全方位、多层面的,至少包涵三方面:一是第二次蜂涌而入的洋酒潮的冲击。入世后,酒类高关税壁垒的逐渐打破,给久已觊覦中国酒类巨大市场蛋糕的洋酒挟降价利器从正门蜂涌而入提供了契机。洋酒企业不仅蚕食白酒原有市场,而且其雄厚的经济实力、先进的营销和管理理念、成就的营销策略 “Entry into the WTO” poses a challenge to the traditional Chinese liquor industry, which is all-encompassing and multi-faceted, encompassing at least three aspects: First, the impact of the second flood of foreign wines. After China’s accession to the WTO, the gradual break-up of high-tariff barriers for alcoholic beverages has provided an opportunity for Chinese wine makers to drop their price cuts from the front door. Wine companies not only erode the original market of liquor, but also have strong economic strength, advanced marketing and management concepts, and marketing strategies for achievements.