随着市场经济的发展,媒体竞争特别是报业竞争的加剧,一批开宗明义以面向市民为定位的都市报、生活类报纸的诞生,促进了一些晚报、专业报等面向百姓、面向群众办报的改革步伐,从而形成与各级党委机关报争夺读者市场的咄咄逼人之势。因此,许多党报的社长、总编辑,都在努力巩固原有读者群的同时,寻找扩大个人和家庭订阅的途径。其中之一,便是进一步调整办报思路,在“贴近百姓”方面寻求突破。毛泽东《对晋绥日报编辑人员的谈话》第一句便是“我们的政策,不光要使领导者知道,干部知道,还要使广大的群众知道”。向群众宣传党的路线、方针政策,宣传真理,从 With the development of market economy, the competition in the media, especially the newspaper industry, has intensified. A batch of metropolitan newspapers and daily newspapers classified as citizens orienting themselves for the benefit of the public have been promoted. Some newspapers such as evening newspapers and professional newspapers have been promoted to serve the people and newspapers The pace of reform, so as to form an overbearing market with the party committees and agencies at all levels to compete for the market. Therefore, many newspaper presidents, chief editors, are trying to consolidate the original readership at the same time, looking for ways to expand personal and family subscriptions. One of them is to further adjust the idea of ​​handling newspapers and seek a breakthrough in “getting close to the people”. The first sentence of Mao Zedong’s “conversation with editorial staff of the Jin Sui Daily” is “Our policy not only requires leaders to know, cadres know, but also the general public.” Propagate the party’s line, principles, and policies to the masses, propagandize the truth, and from