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随着新媒体的兴起,传统的电视广播正在遭遇越来越大的挑战。在互联网环境长大的年轻一代使用多平台、多终端观看视频,习惯社交网络,热爱分享,而电视观看人群的年龄结构正在呈现老龄化趋势,40岁以上的观众成为收看电视的主流人群,电视已不再是信息传播的第一媒体,也不再是广告之王。统计数据显示,57%的观众不再收看电视首播。在2013年,美国互联网广告收益首次超
With the rise of new media, traditional television broadcasting is encountering increasing challenges. The age-old structure of the TV viewing population is showing an aging trend as the young generation grew up in an Internet environment using multiple platforms, watching videos on multiple terminals, becoming social networks, and the viewers over the age of 40 become the mainstream people watching television. Television Is no longer the first media for information dissemination, is no longer the king of advertising. Statistics show that 57% of the viewers no longer watch TV premiere. For the first time in 2013, U.S. Internet advertising revenue exceeded