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实力传播,作为ROI Agency(全力提升投资回报的传播公司),近日正式启动”Insights DNA”一单一数据源研究活动。现场调查工作由思纬(Synovate)执行并定期复查,保证调查数据持续更新。这一动态的商业研究可以最大程度地减少市场决策中的臆想成分。这些臆想的成分每年会给中国企业造成高达100亿美元广告花费上的浪费。
As a ROI Agency, a company that promotes return on investment, the company launched the “Insights DNA” single data source research project recently. The on-site investigation was performed by Synovate and regularly reviewed to ensure that the survey data is continuously updated. This dynamic business research can minimize the imaginary components of market decisions. These imaginary components cause up to $ 10 billion in advertising waste each year to Chinese businesses.