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我国国内玩具营销的渠道主要有:区域经销(代理)、集市批发、大型超市、零售商店,这些销售渠道和方式都不同程度存在弊端,或经而不销,或批而不发,或超而没市,或零而不售,加上生产销售脱节,资金周转不灵,销售渠道向来并未畅通。近几年,随着现代物流和信息的迅猛发展,新的业态层出不穷,玩具行业也出现了小至玩具租赁和亲子乐园,大至大卖场和商流中心,玩具营销的渠道多了,但仍然畅而不通。
China’s domestic toy marketing channels are: regional distribution (agents), market wholesale, large supermarkets, retail stores, these sales channels and methods have varying degrees of abuse, or without selling, or not without approval, or super And no city, or zero and not sell, with production and sales out of touch, cash flow is not working, sales channels have not been smooth. In recent years, with the rapid development of modern logistics and information, new formats emerge in an endless stream, and the toy industry has emerged as small as toy rental and parent-child paradise, big supermarkets and business flow centers. There are many channels for marketing toys, but still Smooth and unreasonable.