零售商推广ECR的起因和目的零售商推广ECR有它的缘由。首先,零售商规模化、集约化的趋势越来越明显,在追求规模扩张的同时发现了许多管理上存在的问题;其次,市场竞争激烈,顾客对零售商忠诚度下降,这都需 Retailers promoting the causes and purpose of ECR ​​retailers promote ECR has its reasons. First of all, the tendency of large-scale and intensive retailers is becoming more and more obvious. Many problems in management are found while pursuing the scale expansion. Second, the fierce competition in the market and the decline of customer loyalty to retailers all require