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在广播电视实施播出节目考评机制的过程中,要科学准确地评价节目质量,很关键的一环,是界定并把握好节目的评价标准,这对于推动广播电视创优出精品,以及判定节目好坏优劣,都是十分重要的。标准明确、合理、科学,考评者才能在节目评价过程中取得共识,达成统一,解决好各方面的争议,使节目考评工作顺畅进行,促进广播电视宣传质量的提升。
In radio and television broadcasting program evaluation mechanism to implement the process, to scientifically and accurately evaluate the quality of the program, a very crucial part is to define and grasp the evaluation criteria for the program, which is to promote excellence in radio and television programs, and determine the program Good and bad, are very important. The standard is clear, reasonable and scientific, so that the evaluators can reach consensus during the evaluation of the program, reach a unified solution to all kinds of disputes, make the evaluation of the program smooth, and promote the quality promotion of radio and television.