报纸影响力就是指报纸以自己特有的思想及行为左右受众的思想及行为的能力。一张报纸影响力的大小,不仅直接关系到自己的生存地位,而且关系到其使命、任务、作用完成落实的好坏。报纸主要是通过两条途径传输影响力的:一是在报纸上发布信息产品,二是通过广告、公关、营销等方式? Newspaper influence refers to the newspaper’s own unique thinking and behavior about the audience’s thoughts and behavior ability. The size of a newspaper’s influence is not only directly related to its own survival status, but also related to the fulfillment of its mission, tasks and functions. Newspapers mainly transmit their influence through two channels: one is publishing information products in the newspapers, and the other is advertising, public relations and marketing.