90年代以来,以信息技术为特征的第三次科技革命使得企业间的竞争更趋激烈。单凭推出一种新产品,采取某种新战略,虽能在短期内提高企业的竞争能力,但由于产品生命周期日益缩短和企业经营日益国际化,这种短期的竞争优势会转瞬即逝。那么究竟怎样才能使企业保持长期的竞 Since the 1990s, the third scientific and technological revolution characterized by information technology has intensified the competition among enterprises. The introduction of a new product alone and the adoption of a new strategy will increase the competitiveness of enterprises in the short term. However, short-term competitive advantages will be fleeting due to the shortening of the product life cycle and the increasingly internationalization of business operations. So what exactly can enable enterprises to maintain long-term competitive