论文部分内容阅读
研究旅游英语在红色旅游市场中的发展现状对旅游市场的开发具有积极意义。由于红色旅游景区多处于偏僻地区,交通、通信不发达,因此很难吸引旅客的注意。在教育体系的人才培养中,忽视学生的实践能力和对红色旅游资源的认可程度的培养,因此导致红色旅游英语人才缺乏,红色旅游发展缓慢。以南昌红色旅游景点为例,作为我国重要的红色旅游景点,不仅受到国内人的喜欢,还得到很多国外游客的青睐。目前,红色旅游市场开发中的缺乏专业翻译人才的支撑,发展缓慢且存在一定的错误。基于此,文章针对红色旅游资源的内涵、功能与重要性,提出了南昌红色旅游发展策略,致力于改变传统的旅游英语教学方法,解决了旅游英语人才缺乏的问题。
Studying the development of tourism English in the red tourism market is of positive significance for the development of tourism market. Due to the fact that many red tourist attractions are in remote areas, traffic and communications are underdeveloped, making it difficult to attract the attention of tourists. In the education system of personnel training, ignoring the practical ability of students and the recognition of red tourism resources training, resulting in a lack of red tourism English talent, the slow development of red tourism. Taking Nanchang’s red tourist attractions as an example, as an important red tourist attraction in our country, it is not only favored by domestic people, but also favored by many foreign tourists. At present, the lack of support of professional translators in the development of the red tourism market is slow to develop and there are some mistakes. Based on this, the article proposed the development strategy of Nanchang red tourism in view of the connotation, function and importance of the red tourism resources, devoted to changing the traditional teaching methods of tourism English and solving the problem of lack of tourism English talents.