本文通过分析电视媒体跨平台传播的现有尝试和可行路径,提出SoLoMo趋势下我国电视媒体跨平台传播的三种模式,即构建用户关系与维系模式、基于定位功能的渠道模式及借船出海之手机电视模式,以期为电视媒体与移动媒体的跨界整合提供对策。 By analyzing the existing attempts and feasible paths of television media cross-platform dissemination, this paper proposes three models of cross-platform television media transmission in SoLoMo trend, namely, establishing user relationship and maintenance mode, positioning-based channel mode and borrowing boat to sea Mobile TV model, with a view to providing solutions for cross-border integration of television and mobile media.