所谓报纸分类广告,是指在报纸广告专栏上以主题归类、分栏刊出的形式出现的篇幅短小的广告,内容上以招聘、房地产和汽车出售为主,是一个有关销售、服务或活动信息的“超级市场”。分类广告最早出现在西方,它是报纸发展到一定程度后适应市场需求的产物,并随便士报的问世而得到真正的发展,且已经成为读者获取消费信息的主要媒体渠道。 The so-called newspaper classified ads, refers to the column in the newspaper advertising column themed, column appeared in the form of short ads, the content on the recruitment, real estate and car sales, is a related sales, service or activity Information of the “supermarket.” Classified ads first appeared in the West. It was the product of newspaper adaptation to the needs of the market after being developed to a certain extent. Realized by the advent of newspapers, it has become the main channel for readers to obtain consumer information.